Wednesday, October 8, 2025
A new pavilion dedicated to the ACFJF is making its debut in Deauville.
French expertise in the spotlight at the PRESHOW Noël & FAN ZONE by Preshow 2025.
A brand-new pavilion dedicated to the ACFJF is making its debut in Deauville.
A major highlight of the 2025 edition: this year, for the very first time, the event will welcome the ACFJF – the Association of French Toy Designers and Manufacturers.
A major highlight of the 2025 edition: this year, for the very first time, the event will welcome the ACFJF – the Association of French Toy Designers and Manufacturers.
The Association brings together toy industry players who design and/or manufacture in France. Whether long-established companies deeply rooted in our national heritage or younger businesses, they all share a common goal: to unite the toy industry and demonstrate that the industrial and economic ecosystem is built on strong local expertise.
Since its creation, membership applications have grown steadily. While the founding members initially represented just six companies, the Association now counts 72 members located throughout France. A selection of these 72 members will gather in Deauville, helping to promote the “Jouer Français” (Play French) label.
Among them: FALK, GRAINE CREATIVE, MANUFACTURE EN FAMILLE, AUZOU ÉDITIONS, TROUSSELIER, DOPRESTO, PIROUETTE CACAHOUÈTE, ASTRES & CIE, A+ (JOUECABOIE / MÉCABOIS), LITOGAMI, INFANTINO B KIDS, SOFINE (BUGALI), SODERTEX…
Located just 250 meters from the trade show, this exclusive pavilion will showcase the richness of French know-how in the toy industry. A great opportunity to discover or rediscover committed brands, original creations, and locally produced goods.
This new space further enriches the offering of the PRESHOW Noël & FAN ZONE by Preshow and reflects a shared ambition to encourage dialogue between all players in the sector—distributors, manufacturers, and buyers—around more responsible production practices.
A further step in the development of the show, reinforcing its role as a must-attend event for anticipating Christmas 2026 trends.
📍 To be discovered in Deauville, from November 17 to 21, 2025 — Pavillon des Bains.