From 16 to 20 November 2026, the B2B event will take place at several venues: Hôtel Barrière Le Royal, the CID, Villa Le Cercle, and Pavillon des Bains, in Deauville, France
WHY ATTEND THE 2026 DEAUVILLE PRESHOW ?
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A LOOK BACK AT 2025 IN PICTURES
Find out what's new in toys & games
In 2025, the toy industry recorded its best year in… 25 years!
We suspected it, and now it’s confirmed! According to Circana, sales of games and toys in France grew by 7.1% in value—and the same in volume—in 2025. A record level, accompanied by plenty of good news for the sector. Here’s a detailed look, so we can fully enjoy the highlights…
Disney, a major player in licensing and the revival of the toy market
In 2025, the toy market is experiencing exceptional momentum, illustrating how licensing has firmly established itself as the main driver of growth. Fueled by the enthusiasm of both children and adults for familiar worlds from film, animation, and video games, this trend now has an undisputed leader: Disney. A closer look at a record-breaking year and the outlook as the holiday season approaches.
A new pavilion dedicated to the ACFJF is making its debut in Deauville.
French expertise in the spotlight at the PRESHOW Noël & FAN ZONE by Preshow 2025. A brand-new pavilion dedicated to the ACFJF will be introduced in Deauville. A major new feature for the 2025 edition: this year, the event will welcome for the very first time the ACFJF – the Association of French Toy Designers and Manufacturers.